Sales Promotion, and 4. Publicity 1. Advertising is the dissemination of information by non-personal means through paid media where the source is the sponsoring organization. 2. Personal selling is the dissemination of information by non-personal methods, like face-to-face, contacts between audience and employees of the sponsoring organization. The source of information is the sponsoring.
Pavlou’s review of marketing in computer-mediated environments (9). RESEARCH THEMES AND FINDINGS Five distinct research themes emerge in recent consumer research on digital marketing and social media. The five themes are (i) consumer digital culture, (ii) advertising, (iii) impacts of digital environments, (iv) mobile, and (v) online WOM and reviews. The most popular themes are online WOM.
Sales Promotion as a Marketing tool is gaining prominence over other elements in Promotion Mix viz., Advertis ement, Publicity or Public Relations, Personal Selling and Direct Marketing in recent years. This is evidenced by the proliferation of sales promotional offers in the market during Festival and Off Seasons to induce trial and sometimes to shift in time the purchase decisions of.
Research is simply the process of finding solutions to a problem after a thorough study and analysis of the situational factors. Managers in organizations constantly engage themselves in studying and analyzing issues and hence are involved in some form of research activity as they make decisions at the workplace. As is well known, sometimes managers make good decisions and the problem gets.
The School’s research output in the last decade has been both significant and considerable, as testified by our AACSB accreditation in 2011. We take great pride in the fact that our faculty have contributed more than 150 articles to reputed academic and practitioner journals. In the past few years, ISB faculty members have published over 60 papers in top-tier journals. Our faculty have.Learn More
The topic for the research study is sales promotion strategy and the nature of the topic is theoretical and descriptive. So the conduct the research study the type of research suitable is descriptive research only. The data are collected from sales records, dealers, customers and salesmen of the companies performing in FMCG sector. The descriptive research has met the requirement of research.Learn More
Price is a major parameter that affects company revenue significantly. This is why this paper starts by presenting basic pricing concepts. Strategies, such as market segmentation, discount.Learn More
So, the purpose of sales promotion is to reach the targeted consumers and pervade them to buy .Sales promotion has become a vital tool for marketing and its importance has been increasing significantly over the years. One of the purposes of a sales promotion is to elicit a direct impact on the purchase behavior of the firm’s consumers. Firms have to rethink the relationship between attitude.Learn More
How to Write a Questionnaire Example. Whether it is a student questionnaire example or a marketing research questionnaire that you will create, here are some steps that can help you make a questionnaire in an easier and more efficient manner: Identify the purpose on why the questionnaire is needed to be created. Make sure that you are aware of all the variables that should be present within a.Learn More
Free Computer Science Project Topics and Materials PDF for Final Year Students. In our research archive, we have free creative computer science project topics PDF and premium research papers in networking, web design and developments, mobile applications, data mining, systems, mini-projects, and also, related research seminar topics and journals for final year students in the computer science.Learn More
Keywords: Digital Marketing, Promotion, Effectiveness, Customer Reach 1. Introduction Digital marketing is one type of marketing being widely used to promote products or services and to reach consumers using digital channels. Digital marketing extends beyond internet marketing including channels that do not require the use of Internet. It includes mobile phones (both SMS and MMS), social media.Learn More
Research proposals present all that will be done during the research, what it is for, and what benefits are expected to be achieved at the end. What Is a Grant Proposal? There are organizations that operate with the purpose of serving the people and not for profit accumulation, like charities, government branches, foundations, and trusts.Learn More
Explore Marketing Research Topics or Ideas, Marketing Projects, Advertising Project Topics or Ideas, Sales Based Research Projects, Latest Synopsis Examples, Samples, Structure Abstract, Base Papers, Source Code, Thesis Ideas, PhD Dissertation for MBA Students, Reports in PDF, DOC and PPT for Final Year MBA, Diploma, BSc, MSc, BTech and MTech Students for the year 2015 and 2016.Learn More
Download Premium Research Papers Full text search our database of 138,000 titles for Sales-Promotion to find related research papers. Learn More About Sales-Promotion in These Related Titles.Learn More
International Journal of Academic Research in Accounting, Finance and Management Sciences. sales increment, marketing benefits through interaction based factors associated with international standards in overseas markets. AMA (2007) reports that international marketing is for good help for the country to establish good process of market planning and strategies for product and services.Learn More
Sales promotion and market research. To find out what its customers want, Agrexco conducts extensive market research into buying habits and consumer preferences. It searches opportunities for new products and for improving its tried and true standbys. It evaluates the success of its marketing, advertising and promotional campaigns, and its follows up to the introduction of new products into.Learn More